Episode 143:33
Selling on Timing: News Triggers
Funding rounds, exec moves, product launches — turning territory news into timed, specific outreach.
EP. 14 — Listen Now
Show Notes
Segments
- 00:00 — The timing thesis: the same email is gold in week one and spam in week six.
- 12:40 — Trigger types: funding, executive moves, launches, expansions, incidents.
- 26:20 — From trigger to message: specificity is the entire trick.
- 37:50 — Watching a whole territory without drowning in alerts.
Key takeaways
- News is only a trigger if it changes the prospect''s priorities.
- Reference the event, connect it to a problem, offer the shortcut — done.
- Stale triggers are worse than no triggers; freshness is a feature.