Episode 103:56
Plays, Not Tasks: Account Orchestration
Turning account strategy into executed sequences — the orchestrator that replaces task lists with motions.
EP. 10 — Listen Now
Show Notes
Segments
- 00:00 — Task lists are where account strategy goes to die.
- 13:20 — Anatomy of a play: trigger, sequence, owner, timing, exit condition.
- 27:55 — Orchestrating across accounts without becoming spam infrastructure.
- 38:30 — Measuring plays: completion is vanity, response is the metric.
Key takeaways
- Strategy that does not compile into a sequence is a slide, not a plan.
- Every play needs an exit condition or it becomes a drip campaign.
- The orchestrator''s job is timing — right touch, right owner, right week.