Episode 073:34
Intent: Finding Buyers Before the Form Fill
The intent engine session. Signal taxonomy, scoring readiness, and why the form fill is the last signal, not the first.
EP. 07 — Listen Now
Show Notes
Segments
- 00:00 — The form fill fallacy: by the time they convert, the evaluation already happened.
- 13:35 — Signal taxonomy: hiring, stack changes, funding, leadership moves, content consumption.
- 28:20 — Scoring readiness without hallucinating it: thresholds, decay, and confidence.
- 39:50 — Routing: a signal nobody acts on within a day is a log line, not a lead.
Key takeaways
- Intent is observed behavior over time, not one event.
- Score decay matters — last month''s signal is this month''s noise.
- The engine''s output is an action with an owner, never just a score.