Episode 024:07
Boardroom AI Is Dead. Meet KAIRO.
The rebrand episode. Why the first name was a ceiling, what KAIRO unlocks, and how to kill a brand without killing momentum.
EP. 02 — Listen Now
Show Notes
Segments
- 00:00 — The moment it became clear Boardroom AI was a feature name, not a company name.
- 11:30 — Naming an OS: platform identity versus point-solution identity.
- 27:15 — The mechanics of a live rebrand: domains, app stores, and not losing the thread.
- 38:40 — What stayed: the engine room did not change, the sign on the door did.
Key takeaways
- A name that describes one room caps the building at one room.
- Rebrand when the product outgrows the promise, not when growth stalls.
- Keep former names public — the lineage is proof of iteration, not embarrassment.