E.L.L.A
Restaurant Tech

Restaurant tech is consolidating around the all-in-one terminal

Restaurant tech is consolidating around the all-in-one terminal

Restaurants are done stitching together six vendors. The terminal that runs the register is absorbing payroll, inventory, loyalty, and online ordering, and the standalone point tools are being squeezed off the counter.

The operator's real scarcity is attention, not features — one bill, one login, one throat to choke.

Signal: in SMB-heavy verticals, integration beats best-of-breed. The bundle that owns the hardware owns the account.