PLG and sales-led merged into 'signal-led'

Product-led and sales-led growth were treated as rival religions. In practice the best 2026 go-to-market motions are neither — they're signal-led: behavioral and market signals decide when a human reaches out and when the product carries the relationship alone.

The rep doesn't cold-call a list; they act on intent the system surfaced.

Signal: stop arguing PLG vs sales-led. Instrument the signals, then route each one to the cheapest motion that converts it.