E.L.L.A
Logistics

The freight broker is being disintermediated by agents

The freight broker is being disintermediated by agents

Freight brokerage runs on phone calls, spreadsheets, and relationships to match loads with available carriers. That matching-and-negotiating loop is squarely in the path of autonomous agents that can quote, book, and track at scale.

The relationship and exception-handling still matter. The routine matching is being automated out.

Signal: intermediaries whose value is information arbitrage are the most exposed to agentic automation.