Agentic shopping is rewriting the SEO playbook

A decade of commerce was optimized for a human scanning ten blue links and a grid of thumbnails. As agents start doing the searching and buying on a shopper's behalf, that surface evaporates.

Agents don't get seduced by a hero image — they parse structured attributes: price, availability, specs, return terms, trust signals.

What to do now

• Make your product data machine-legible and complete.
• Treat structured feeds as a primary channel, not an afterthought.
• Win on verifiable facts, not page-rank tricks.

Signal: the next SEO is feed quality. Optimize for the reader that never sees your homepage.