A renewal that's gone quiet 60 days out won't be rescued by a friendly "just checking in." It needs a structured save play with a clear owner and a deadline.

The 14-day save play

  1. Days 1–2: diagnose, don't pitch. Get the real reason on a call — lost champion, unrealized value, budget pressure, a competitor. Guessing wastes the window.
  2. Days 3–5: re-anchor on value. Bring data showing what the account has gotten, or a concrete plan to get it. Tie it to their stated goal.
  3. Days 6–10: secure a new champion if the old one left. A renewal with no internal advocate is already lost.
  4. Days 11–14: make the renewal easy. Remove procurement friction, offer a sensible term, and get the commitment in writing.

Bottom line: treat an at-risk renewal as an incident with an owner and a clock — diagnose first, re-anchor on value, and rebuild the champion.